PRESS KIT
About Candyland
3rty, the genre-blending Nigerian singer-songwriter, returns with his new album Candyland; a vibrant journey through love, longing, and self-discovery.
Merging Afrobeat, R&B, and Pop, Candyland showcases 3rty’s range with standout tracks like Red Velvet, Say Na Lie, and Sneaky Link, produced by longtime collaborator Jay Blakez.
“This album reflects the highs and lows of love; the sweetness, the challenges, and the clarity,” 3rty shares.
More than just music, Candyland is a full experience; complete with live shows, visuals, and immersive content that invites listeners into 3rty’s evolving world.
About 3rty
3rty is a Nigerian singer-songwriter celebrated for his soulful melodies, introspective lyrics, and his unique genre “Herbal Music,” a fusion of soul, Afrobeats, and emotion-driven storytelling.
From his debut EP Magic to his collaborative album The Grey Area with Kid MARLEY, which garnered over 1.5 million streams, he has consistently created music that resonates deeply with listeners.
His debut album Candyland marks his most immersive work yet; a sonic journey through love, longing, and self-discovery, brought to life through songs like "Red Velvet" and "Say Na Lie" alongside stripped-down acoustic versions, live performances, and visuals that expand the Candyland universe.
MUSIC VIDEOS
3rty - Candy Man (Official Music Video)
3rty - Red Velvet (Official Video)
PRESS
“One thing we’ve always found super-interesting about 3rty is what he calls the kind of music he makes; Herbal Music... a panacea to the pain you didn’t know you were feeling deep inside.”
- WeTalkSound
"One of Nigeria’s most gifted singers on the rise"
- PGM Club
3rty’s music feels like therapy with reverb. His confessional, often melancholic tone rests at the intersection of R&B and alt-hip-hop, but his real power lies in his self-awareness.
- The Upper Ent